The E-Commerce Route into the US
The Covid‑19 outbreak has seen struggling businesses obliged to embrace e‑commerce as the key channel for both domestic and overseas sales – including the US, the world’s second-largest online market. In a bid to help Hong Kong exporters better understand the huge potential of this mature market, this webinar will detail the US’s fast-changing e-commerce landscape, while also providing key insights into securing success within its, particularly competitive environment.
SPEAKER
Economist (Global Research), HKTDC Research
Responsible for North and Latin American market development research, Ms. Man also provides key insights into a broad range of product and service sectors, including textiles, fur, leather goods, jewellery, gifts/ premiums, toys, design and film/ entertainment.
Senior Manager, Marketplace Development (Hong Kong & Taiwan), eBay
With more than 10 years’ experience of cross-border trade and e-commerce operations, Andy Cheng is currently eBay’s Senior Manager of Marketplace Development. As part of his role, he advises Hong Kong and Taiwanese merchants on effective sales techniques for a range of products, including electronics, fashion, healthcare/ beauty, bike parts and collectibles. In addition, he offers consultancy support with regard to platform policy, shipping and merchandising, as well as providing the big data analysis required to help clients find success through e-commerce. He has also worked with the company’s Deals team on the launch of promotional campaigns designed to help sellers increase their brand awareness and sales volumes in the US, France, Italy and Spain.
