A KOL’s live broadcast on Alibaba’s Singles Day last year drew more than 40 million viewers and generated Rmb2.7 billion in sales. Another KOL sold 14,000 lipsticks in 1 minute. Yes, you hear me right – KOL and live-streaming are really changing the face of marketing in Mainland China. Synergy between social-media, e-commerce platforms, KOLs and all kinds of live-streaming activity has brought a “KOL Economy” driving e-tailing sales growth and also reshaping brands’ marketing strategies. In this session, experienced  marketing experts will introduce live-streaming and KOL ecosystems in the mainland, including platforms such as Douyin, TaoBao, WeChat and Red. They will also share tricks and tips brands can use to capture business opportunities, with practical case studies.

For the most updated information of the webinar, please visit the official website: www.marketingpulse.com.hk.

For enquiries, please feel free to contact Jonathan at 2584 4592/  [email protected] or Tendy at 2584 4332/ [email protected].